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Smarter Vehicle Pricing.
Seamless Inventory Management.
How Autohaus Schad, VISI ONE and PDi Digital elevated the dealership experience with real-time automation.
Project Snapshot
Industry:
Automotive Retail
Customer:
Autohaus Schad
Location:
Bad Kreuznach, Germany
Integration Partner:
VISI ONE
Implemented in Collaboration with
Autohaus Schad is a family-owned Mercedes-Benz dealership based in Bad Kreuznach, Germany. With more than 90 years of experience and around 85 employees, the dealership combines traditional customer service with a strong focus on digital innovation. Having already established a modern dealership management system (DMS) and online sales environment, the next challenge was bridging the gap between backend systems and the physical presentation of vehicles on the forecourt and in the showroom.
Autohaus Schad faced challenges with manual, paper-based pricing processes that were time-consuming, error-prone and often inconsistent with online listings. Together with PDi Digital and integration partner VISI ONE, the dealership introduced a connected solution powered by sepioo® technology to digitize pricing and inventory management. Through the integration with VISI ONE autotwin, real-time data synchronization enabled instant updates, reduced manual effort and ensured a single source of truth across all customer touchpoints. As a result, Autohaus Schad improved efficiency, optimized inventory turnover and delivered a more modern, transparent customer experience
Business Impact
-10%
Stand Days (90 → 81 days)
Up to +4%
Margin Potential per vehicle
100%
Paper Elimination
The Challenge
Automotive retail is increasingly shaped by digital-first customer journeys. Buyers research vehicles extensively online before visiting a dealership. However, traditional pricing workflows often fail to reflect this digital dynamic.
Manual, Paper-Based Pricing
Paper price tags required printing, laminating, and manual replacement – slow, error-prone, and inconsistent with online listings.
Lack of Real-Time Pricing
When online listings and on-lot pricing didn’t match, staff had to handle corrections and customer questions – adding unnecessary effort and delaying sales decisions.
Limited Inventory Transparency
Without a digital point-of-sale layer, it was difficult to track:
- which vehicles were aging on the lot
- where pricing action was needed
- which models required attention to improve turnover
Duplicate Data Entry
Vehicle information was often maintained multiple times across systems, increasing workload and the risk of mistakes.
Pressure to Modernize the Retail Experience
Competitors were already investing in digital sales enablement, making traditional processes look outdated – especially to customers arriving from digital channels.
Project Objectives
Autohaus Schad set out to modernize its vehicle pricing processes while creating a more connected and efficient dealership environment. The project focused on the following objectives:
- Replace paper-based vehicle labeling with digital workflows
- Establish a single source of truth for pricing and vehicle data
- Enable centralized, real-time updates
- Reduce manual effort and pricing errors
- Improve inventory turnover and capital efficiency
- Modernize showroom and forecourt presentation
- Strengthen brand perception through digital innovation
The Solution
sepioo® Cellular powered by PDi Digital
Autohaus Schad implemented sepioo D12.2 Cellular Displays, managed via the sepioo® IoT Platform and integrated into their existing ecosystem through VISI ONEs autotwin.
Core Components
- sepioo® D12.2 Cellular
- Cellular Connectivity Architecture
- sepioo® IoT Platform
- Integration with VISI ONE autotwin
Key Project KPIs & Scope
100+
sepioo® D12.2 Cellular deployed
Central Cloud Management
for all displays
Real-Time
Price
updates
NB-IoT and LTE
Cat M-Technology
Direct cellular connectivity for indoor and outdoor
Why Autohaus Schad Chose sepioo® Technology
Autohaus Schad chose the solution primarily for its true cellular connectivity. Without relying on Wi-Fi, gateways, or local IT infrastructure, the sepioo® D12.2 Cellular ensures reliable performance across the entire forecourt (indoors and outdoors) while keeping deployment simple. The hardware is specifically designed for automotive retail, featuring a large-format display optimized for vehicle pricing, robust outdoor durability, and excellent readability. Operationally, the system is easy to manage, requires minimal training, and scales effortlessly from pilot to full-inventory rollout. By eliminating paper labels, reducing manual work, and preventing pricing errors, the dealership benefits from immediate efficiency gains and a faster ROI.
"When a customer stands in front of a vehicle, everything must match what they saw online—pricing, features, and offers in real time. That's why we chose PDi Digital as our partner: their solution integrates seamlessly into our existing systems, automates updates across all touchpoints, and gives us full transparency over every vehicle."
Make Change Visible and Sell Cars Faster.
The Autohaus Schad project demonstrates how connected vehicle pricing can transform dealership operations. From eliminating manual processes and improving inventory transparency to creating a more consistent customer experience across every touchpoint.
As vehicle pricing becomes increasingly dynamic, real-time automation is no longer just a technological advantage – it’s becoming a key driver of operational efficiency and sales performance.
Ready to make change visible?
Discover how sepioo® Cellular helps automotive retailers automate vehicle pricing, synchronize showroom and online information, and create a smarter dealership experience.
Download the Success Story
Prefer a printable version? Download the complete Autohaus Schad Customer Success Story as a PDF and revisit the project anytime. The two-page overview summarizes the challenge, solution and measurable business impact in a concise, easy-to-share format.
