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Driving Automotive Retail Efficiency Through Next-Generation Digital Price Labelling
How AMAG, BOPP Solutions and PDi Digital modernised digital vehicle price management across Switzerland
Digital price displays have become an established part of modern automotive retail. But as vehicle pricing becomes increasingly dynamic and dealership operations more connected, many first-generation solutions no longer meet today’s operational requirements.
For AMAG, Switzerland’s largest automotive retail and service network, the objective was clear: modernise an existing digital price-labelling environment with a next-generation platform that delivers greater automation, centralised management and seamless integration with existing automotive systems. Together with BOPP Solutions and PDi Digital, AMAG transformed its digital vehicle pricing infrastructure into a scalable solution designed for the future of automotive retail.
Project Snapshot
Industry:
Automotive Retail
Customer:
AMAG Automobil und Motoren AG
Location:
Switzerland
Integration Partner:
BOPP Solutions
Implemented in Collaboration with
AMAG is Switzerland’s leading automotive retail and service provider, operating a nationwide network of more than 90 locations and representing some of the world’s best-known automotive brands. With thousands of vehicles managed across its dealerships, AMAG continues to invest in innovative technologies that enhance operational efficiency and the customer experience. continuously invests in technologies that simplify dealership processes and support the future of automotive retail.
BOPP Solutions AG is a Swiss automotive technology specialist with expertise in digital retail solutions, dealership process optimisation and system integration. As a long-standing technology partner for automotive retailers, BOPP Solutions helps dealerships modernise vehicle sales processes by connecting innovative digital technologies with existing automotive IT environments.
As vehicle pricing, leasing offers and promotional campaigns became increasingly dynamic, AMAG recognised the need to modernise its existing digital price-labelling environment with a more scalable, centrally managed solution. In partnership with BOPP Solutions and PDi Digital, the company implemented a next-generation cellular e-paper platform that improves operational efficiency, ensures pricing consistency and enables seamless system integration – creating a modern, future-ready and more sustainable retail experience.
Business Impact
Up to 60 min.
less manual work per vehicle
100%
Pricing Consistency
Modern
Customer Experience
The Challenge
Managing vehicle pricing across a nationwide dealership network is a complex operational task. Vehicle prices, leasing offers and promotional campaigns change frequently, requiring accurate and consistent information across online channels, backend systems and physical vehicle displays. As pricing becomes increasingly dynamic, maintaining this consistency efficiently becomes a growing challenge for automotive retailers.
To support the next phase of its digital pricing strategy, AMAG defined four key requirements for its new platform:
Process Optimisation
Streamline the management of pricing and leasing information across a nationwide dealership network while significantly reducing manual effort.
System Integration
Seamlessly integrate with the existing CRM environment to automate pricing updates and ensure consistent vehicle information across every customer touchpoint.
Automotive Robustness
Deliver reliable performance under demanding automotive conditions, with displays designed to withstand temperatures ranging from approximately -20°C to +85°C.
Nationwide Scalability
Support consistent deployment and centralised management across AMAG’s retail network.
Project Objectives
To successfully modernise its digital price-labelling environment, AMAG defined a clear set of strategic objectives. The project focused on increasing operational efficiency, improving pricing consistency and creating a scalable platform for the future of automotive retail.
- Modernise its existing digital price-labelling platform.
- Centralise pricing and leasing-rate management.
- Improve pricing consistency across all customer touchpoints.
- Reduce operational effort for dealership staff.
- Enhance sustainability through efficient digital technology.
- Ensure reliable operation under demanding automotive conditions.
- Provide a scalable platform for long-term retail innovation.
The Solution
sepioo® Cellular powered by PDi Digital
To address these requirements, AMAG selected a next-generation digital price-labelling solution based on sepioo® D12.2 Cellular Displays. Designed specifically for automotive retail, the platform combines cellular connectivity, cloud-based management and seamless integration with existing automotive systems to simplify vehicle price management across the entire dealership network.
The solution includes:
- 12.2-inch black-and-white e-paper displays installed directly inside vehicles.
- LTE-M and NB-IoT cellular connectivity, eliminating the need for Wi-Fi, gateways or additional in-store infrastructure.
- Centralised cloud-based management for pricing and sales information.
- Seamless integration with automotive pricing, leasing, CRM and DMS systems.
- Built-in QR codes, enabling customers to access additional vehicle information and digital services.
One of the platform’s key advantages is its infrastructure-free deployment. Because each display communicates directly via the mobile network, AMAG can centrally manage vehicle pricing across all locations without installing local hardware or relying on dealership Wi-Fi. This not only simplifies rollout but also reduces operational complexity while providing the flexibility to scale the solution across the entire retail network.
Key Project KPIs & Scope
4,150
sepioo® D12.2 Cellular deployed
50
Dealership locations
across Switzerland
2
successful
pilot locations
NB-IoT and LTE
Cat M-Technology
Direct cellular connectivity for indoor and outdoor
Why AMAG Chose sepioo® Technology
AMAG selected the solution for its ability to centrally manage vehicle pricing and leasing information across the entire dealership network. Key decision factors included seamless CRM integration, infrastructure-free deployment and proven reliability under extreme automotive conditions, with displays designed to withstand temperatures ranging from approximately -20°C to +85°C. Equally important was the combination of electronic price displays and Central Pricing, enabling a single source of truth for vehicle pricing and a consistent, centrally managed inventory across all dealership locations. Together with the strong partnership between BOPP Solutions and PDi Digital, this created a scalable foundation for the next generation of automotive retail.
"The success of this project is built on the close partnership between AMAG, PDi Digital and BOPP Solutions. Together, we developed a solution that integrates seamlessly into existing systems, simplifies dealership operations and significantly reduces manual effort. This project demonstrates the value that strong partnerships and innovative technology can bring to automotive retail."
Make Change Visible and Sell Cars Faster.
The AMAG project highlights how modernising an existing digital price-labelling environment can unlock the next stage of automotive retail innovation. With centralised management, seamless system integration and infrastructure-free deployment, the new platform creates a scalable foundation for more efficient dealership operations.
As vehicle pricing becomes increasingly dynamic, next-generation digital price displays enable retailers to respond faster, maintain pricing consistency and prepare for the future of connected automotive retail.
Ready to make change visible?
Discover how sepioo® Cellular helps automotive retailers automate vehicle pricing, synchronize showroom and online information, and create a smarter dealership experience.
Download the Success Story
Prefer a printable version? Download the complete AMAG Customer Success Story as a PDF and revisit the project anytime. The two-page overview summarizes the challenge, solution and measurable business impact in a concise, easy-to-share format.
